The bid for 10% of DAZN by Saudi Arabia’s Public Investment Fund (PIF) is stirring debate over the blurring of lines between ownership of sports media and football clubs, but it is just one in a string of sports-related investments that combine promoting the Saudi brand with the strategic economic...
The bid for 10% of DAZN by Saudi Arabia’s Public Investment Fund (PIF) is stirring debate over the blurring of lines between ownership of sports media and football clubs, but it is just one in a string of sports-related investments that combine promoting the Saudi brand with the strategic economic...