PIF’s US$25 Billion Unity Approach Tests Economics of Saudi Gaming Strategy

10th November, 2026
Saudi Arabia’s Public Investment Fund (PIF) and Silver Lake are exploring a purchase of Unity Software at a reported valuation of about US$25 billion. The deal would add game-development tools and advertising technology to PIF’s gaming holdings, following their US$55 billion acquisition of Electronic Arts (EA) in August. It would...
Saudi Arabia’s Public Investment Fund (PIF) and Silver Lake are exploring a purchase of Unity Software at a reported valuation of about US$25 billion. The deal would add game-development tools and advertising technology to PIF’s gaming holdings, following their US$55 billion acquisition of Electronic Arts (EA) in August. It would...

Please Subscribe To View

Unlock access to exclusive content by subscribing today!

Subscribe Now