PIF Redefines Football as an Asset Class – and Geopolitical Soft Power

8th August, 2025
Football transfer windows rarely generate headlines in boardrooms and among institutional investors, but the arrival of Saudi Arabia’s Public Investment Fund (PIF) has changed that calculus entirely. PIF is no ordinary market participant: it is re-writing the rules of sports investment, elevating football to a global platform for capital deployment,...
Football transfer windows rarely generate headlines in boardrooms and among institutional investors, but the arrival of Saudi Arabia’s Public Investment Fund (PIF) has changed that calculus entirely. PIF is no ordinary market participant: it is re-writing the rules of sports investment, elevating football to a global platform for capital deployment,...

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