Shamal Holding is a Dubai-based diversified investment and asset-owning company established in 2020, coinciding with the restructuring of Meraas — whose real-estate development arm was folded into Dubai Holding while a portfolio of lifestyle, hospitality and leisure assets was consolidated under Shamal. Sitting within the ruling family's Dubai Holding ecosystem, it curates holdings spanning landmark real estate (Dubai Harbour, Nad Al Sheba Gardens, the forthcoming Baccarat Hotel & Residences), hospitality and F&B (Jumeirah Zabeel Saray, SUSHISAMBA, Hart Shoreditch, Five Guys UAE, The Espresso Lab) and experiential leisure (Skydive Dubai, Deep Dive Dubai, XDubai, Zero Gravity). It positions itself as a long-term, performance-led steward of assets tied to Dubai's development story.