Sanad Abu Dhabi (Sanad AD) is a privately held, single-family office established in 2014 to manage the assets and affairs of its Principal shareholder, a member of Abu Dhabi's ruling Al Nahyan family. Its name, meaning "support" in Arabic, reflects an original remit spanning personalized, philanthropic, and concierge services for the family. Over time that mandate broadened from owning and operating local assets into a diversified investment platform. Today Sanad functions as a venture builder, operator, and strategic investor, incubating new businesses and deploying long-term capital across public and private markets in the UAE and globally.