Investor profile

The Public Investment Fund (PIF) was originally founded in 1971 to pursue the development of Saudi’s economy. In 2015, King Salman rose to the throne and assigned PIF to report to his son, the now Crown Prince, Mohammad bin Salman (MbS). Since then, PIF has adopted a new strategy and played a more active role both at home, with Saudi’s Vision 2030, and abroad, with multi-billion investments in Softbank or Uber. The Fund has the ambition of growing into the world’s largest SWF, with AuM of USD 2 trillion.