Dubai Holding was launched in 2004 by The Executive Office (the Dubai Government and the ruling family), in order to consolidate their diverse portfolio of assets and projects and to lead Dubai's large-scale infrastructure and investment project. It operates as a holding company and it supports the diversification and growth of the Dubai’s economy primarily via real estate. Through its subsidiaries, Dubai Holdings invests in luxury hotels and resorts, construction, retail and, to certain degree, telecommunications (du).